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Working on Meaning

Forecast: Meaning-making enterprises are on the way. 

Working on Meaning

© istock.com/Jarwis

Check out the reports of the Harvard-based How We Gather project, which finds community and the possibility of spirituality in ventures like CrossFit and SoulCycle. 

Look at the increasing emphasis on finding purpose in senior living. Notice the convergence of health care and spirituality. 

Watch the commercials of a growing number of companies across diverse industries — finance, technology, transportation, travel and food — and you’ll see expressions that are aspirational, ahead of the companies’ cultures, yet pointing in a common direction. 

“Making widgets” has been regarded as less-than-significant work, but even here, so everywhere, is the possibility of making meaning.