As the founder and CEO of Headbands of Hope, Jess Ekstrom values the importance of living a purposeful life. For every headband sold through her company, a headband is given to a child with cancer. Since starting the company as a junior at North Carolina State University in 2012, Headbands of Hope has donated over 100,000 headbands to every children’s hospital in the United States and 6 countries. Jess is mission-driven as she is also a professional speaker, author, and writer for Entrepreneur and The Huffington Post.
Why do you share the stories of those who benefit from Headbands of Hope?
Ekstrom: Our mission is the heartbeat of what we do. We’re not just trying to sell headbands; we’re trying to make a difference. So in order to do that, we need to show our audience and consumers the impact that a headband can have. We do that through our blog, our social media channels and our newsletters. It’s really important that our audience sees what happens after you purchase.
I think what we’re doing is unique and unlike anything else anyone has done before. We’re the only company giving headbands to kids with cancer, and so because of that — because it hasn’t been done — we need to be able to explain why that is important. By sharing those stories and those pictures and those letters and those moments, we are able to educate our consumers as to why we give a headband with every purchase because it’s unlike any other charitable mission.
By way of a single question, Signal Hill invites reflection from those whose stories inspire us. We call it A Really Short Interview About Something Big. Read more here.