"Will we make a profit?" is an important question, but it cannot be answered prior to innovation.
This seems obvious, yet profit as one end of entrepreneurship can obscure the beginning. So we must distinguish innovation.
It is not prospecting. It is the practice of paying attention without utility.
This regard is akin to awe. The experience slows the entrepreneur. It is almost enough to stand in this regard, yet the entrepreneur wants to share what she finds so valuable, wants others to see what she sees. The vision naturally inspires action, which is to leverage or maximize the resources.
While the distance between seeing and using may be closed quickly, the deeper the regard, the greater and truer the utility and thus the innovation.