The United Arts Council’s work isn’t just about bringing a performance into a school or helping an artist purchase new equipment — it’s about improving lives.
To share that message we rebranded the organization with the tagline “Together, we create change.” The phrase is a call-to-action, inviting audiences to be a part of United Art’s impact in the Triangle.
We used story to bring the organization’s impact to life. At the heart of the new site are stories of children, teachers and artists transformed by United Arts. We included a graphic with each story to highlight a statistic or takeaway, making it easy for users to understand the significance of UAC’s work.
Staff at United Arts are excited about the effect the new site is having on the organization.
“Being able to make changes and updates so easily and in real time ourselves has made a world of difference in keeping our website relevant to our community.”— Ragen Carlile, vice president of education and community programs, United Arts Council
“Being able to make changes and updates so easily and in real time ourselves has made a world of difference in keeping our website relevant to our community,” says Ragen Carlile, vice president of education and community programs.
In addition to enhancing the look of the site with bright colors and custom photography, we improved the overall functionality, making it easier for audiences to find information and take action. We launched a custom-built Artist Directory to help United Arts connect schools with local artists, and a special events section to promote the organization’s main fundraiser.
The result of our work is a dynamic, useful presentation that demonstrates the organization’s impact and connects the community to the arts.